Matt Sunshine

About

Matt Sunshine is a managing partner for The Center for Sales Strategy and LeadG2, a company that specializes in improving sales performance and lead generation. Previously, Matt also worked as the center’s executive vice president and a senior consultant. Matt has more than 20 years of experience in sales and media relations. Follow him on Twitter.

Articles

5 Ways to Improve Your Sales Process

Ditch the "why" in your sales process and focus on the "how" to show that you understand your customers needs and can solve their unique problems.

4 Steps to Tame Your Team for Better Sales

Matt Sunshine, managing partner for The Center for Sales Strategy, discusses four key steps to drive your sales team towards better sales including sales funnel optimization, sales flows, coaching, and accountability.