3 Questions to Ask Yourself Before Going Cheap on Creative Talentby Adam TompkinsThe first impression a company makes will determine whether a potential customer passes or gives it a closer look. And design is largely responsible for that first impression.Continue
What Is a Business Plan: An Introductory Guideby The Startups TeamAn introductory guide to explain what a business plan is, why you need it (and how it helps), key components, how long it should be, how to write it, who needs to see it, and much more.Continue
How to Make Customers the Focus of Your Marketingby Jeff WintersMany marketing efforts focus too heavily on creating a “wow” factor. Even if your team can crank out dozens of flashy campaigns, they mean nothing if they don’t promote effective customer engagement.Continue
How Startups Can Build Effective Buyer Personas | Startups.comby Keith ShieldsBuyer personas make your marketing more effective — and save you from making costly mistakes. Here's how you can build them the right way.Continue
How to Use Customer Stories to Grow Your Startupby Keith ShieldsCustomer stories are powerful. Startups are smart to take advantage of their ability to create the truly inspiring customer experiences that are the foundation of persuasive case studies.Continue
7 Things To Figure Out Before Planning a Social Media Campaignby The Startups TeamDon't even think about launching a social media campaign unless you've thought about these seven things first. Continue
How Innovative Marketers Are Outsmarting Fragmentation in E-Commerceby Ritika PuriWe sit down with the Founders of Rhone Apparel and Onnit to discuss how they're outsmarting fragmentation in the retail e-commerce space.Continue
Why Your Customers Should Be Your Content Creatorsby Gary NealonWe share a few ways that you can turn your fan base into content creators in order to secure winning content.Continue
How to Craft a Social Media Advertising Strategy That Pays Offby The Startups TeamIn a social media landscape that's increasingly crowded, what can a little startup do to stand out? Continue
What’s in a Company Brand Strategy? Everything.by The Startups TeamIt takes more than a slick logo or a stellar marketing strategy to make a brand. When it comes to building your company’s brand strategy, every decision counts.Continue