Customer Development

with Steve Blank

Now Playing


Leave the building, test your guesses, and look for insights.

Steve Blank

8x Entrepreneur, Author, Customer Development Expert

Lessons Learned

Customer development must be done by The Founders.

It is the “why not” that give you insights.

Building a product that satisfies customer’s wants and needs requires their input early and often.

Dig Deeper

Copyright © 2021 LLC. All rights reserved.