Hi The 3 more relevant pricing models in this case would be: 1. competitive Pricing - comparing the prices of your competitors and then setting your price accordingly (if you are new in the market, then perhaps lower. If you have a 'brand name' then perhaps higher). 2. Value pricing - basing th...
It does depend on what you are selling, as a pricing strategy will be different for either products or services. With a product, I always felt that you take the cost price and look for 100% mark up but again, it really does depend on the item and what you think your turnover of the item might be....
As someone who has worked in pricing for almost 30 years, I know that one of the biggest myths of pricing is that you should only offer one pricing model. Offer two - both subscription & transactional. Customers will self-select &/or the market will segment, and you will quickly find out what is ...
If you mean the conversion rate is the same (meaning you're making a lot more revenue with the larger price), then that's the right call. If you mean that your net profit is the same but you have higher unit sales on the first price I would go for the lower price to have more customers (and more...
For me personally, no. However, what you really need is a larger data set. Gumroad just did a post on prices ending in "9": http://blog.gumroad.com/post/64417917582/a-penny-saved-psychological-pricing 37signals started with prices that ended in 9: http://37signals.com/svn/posts/1287-ask-37sign...
You're not the only one that struggles with this. Pricing can be tricky for any industry really, but in digital marketing especially so because many still don't understand the value in it. When you can sell the value, then you can sell the price. When it comes to setting a price for anything you...
Pricing anything is a little bit of science and art. It really depends on what you are selling. You'll be looking at cost plus or value pricing. If you're selling goods in a highly competitive market, you're stuck with pricing to beat competitors and product differentiation. If you're selling a s...
I'd recommend that you build out a range of packages with different deliverables for clients. Price them based on what you want to make per hour times the amount of time it will take you to create each deliverable (don't forget to build in time you'll spend meeting or communicating with the clie...
I don't think there's a best practice, similar to how much you should charge for your B2B SaaS company, cause it really depends on the market size, cost to deliver, and perceived monetary value you're offering via your API. That being said, the way I've baselined any pricing for my products has ...
The best way is to create an app or a website that connects to paypal which automatically allows customer to call or create ticket as well as charge the customer based on timings. For example if the customer open your website or app during day it would be X dollars and if they visit it at 2.00AM ...