There is a thing called big data and small data and you gather these type of demographic information from research on competition, neighborhood demographics, lifestyle, family routines in and out of a home, sometimes jargon and slang can be key identifiers of niche groups, there is no single way ...
Without knowing what you're doing, it is hard to tell you how to improve it. Discounting SEO strategy and PPC because of low search volumes is kind of throwing the baby out with the bathwater, likely, *someone* is searching for your services (otherwise, perhaps it is time to consider a new servic...
Surprised PPC wasn't good. What did you try and how long? Did you use things the target market already likes, such as magazines or public figures, as a starting point? One of the most powerful things you can concentrate on as a marketer is bringing around the prospect to your point of view. I do...
This may sound a bit naive however I always advise others to cultivate their "God given" talents first because I have learned that those are the talents that most people thrive while doing. I have learned that we often spend a lot of time attempting to learn or master things in order to best acco...
I am a psychiatrist in private practice and I feel like I have come across almost the entire range of different individuals. Each of them with their various talents, interests and careers. Some have been successful others not. Some loved what they did for a living others despised it. It was not o...
What about a "Financial Minimalism" blog? Even places like the "simple" dollar is pretty busy and cluttered. You could boil each concept down to it's core fundamentals and then provide the absolute easiest solutions you can come up with. For instance, instance of have 8 blogs about each facet o...
Baby goods and services are growing quite rapidly with owlets raising $24 million for their series B and with Momni the caresharing platform taking off both in Utah.
You can split in 2 strategies long term and short term. Short term you need ads. Ads via Google work because you get immediate response, trouble is if your not well acquainted with SEM you may overspend do to the lack of bad landing pages, unuseful keywords and just low conversion rates. But i...
I would dig into some Google search results for a few hours. Start with the example above and search "learn anatomy online" which will show you top sites and competitors' ads for sites like kenhub.com. Then broaden your search and use Google's autocomplete results to get ideas for more industri...
You will have to do market research to identify the right target for your app. What type of content are you offering? Typically this research should have been done before building the app. Market research is the first step in app planning and strategy.