Questions

Results for: Go-to-market Strategy

It's easy to get hung up on the word "strategy." There's no magic in it: a GTM strategy is just a documented set of decisions and a plan. It's words on paper, and the purpose of it is nothing more than alignment. To hit your sales, revenue, and margin targets, you've gotta get and keep everyone...

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You should have a proof metric - market traction, market proof, proof that they are not wasting their time on your site with half-baked ideas. You should also have some way to show that there has investigation and transparency into the crowdfunders. Try a group with vetting services like http://c...

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The best way to launch a product is to start promoting it before you release it on the market. Your strategy also should depend of how are you going to sell the product: online or in store. Lead all of your marketing activities must lead to your website. Here are some of the things you can do:...

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Facebook ads are not effective and actually far too costly for independent businesses. Unless you have a huge advertising budget, I don't advise it. To break into the hipster market You need 3 things. Great (concise) story, Great branding, and social engagement. Luckily, you have "provenance"---...

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Can you segment by the demographic markers for the prediabetic users and then co-relate to similar groups in the prediabetes iPhone population?

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The laws of United Arab Emirates, like every other foreign nation would require every company to register before doing business. However, you can establish a liaison office or enter into a partnership agreement with a Dubai based IT firm who will help you in marketing, selling and building your A...

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Do you have the product developed? Do you have a test group? Veterinary advisory board? Unfortunately your GTM strategy will be all about niche market acceptance and the only way to get that is by testing the product in a real market environment and getting buy-in from real professionals that wi...

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Yes, absolutely! You need to activate the GDPR consent forms and then add a form to your site. I'd explain it to you but this guide does a really good job: https://mailchimp.com/help/collect-consent-with-gdpr-forms/ If you need any help do let me know!

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a) are you good at selling? b) can you afford to hire someone? c) do you have time to sell? Until you can afford to and literally don't have the time too, my gut says do it solo.

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You're facing an uphill battle. Angels and Seed Funds see a new app every hour of the day. Same goes for incubators and accelerators. No one will invest cold because there is no way to protect it. There's nothing patentable. You'll have to show rapid user adoption. If you can hit 10-20k users wit...

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