Getting some of your relevant authority content in the front of some of the decision makers or Influencers of your target market is a great way to make entry. This is done via content and Influencer marketing using digital and social networks. We work with Construction firms to develop strateg...
You are missing whether LinkedIn and mailers are relevant to your target customers and also how they use these media, if your targeting was accurate. - (Buyer Personas http://j.mp/1LPsR1a) GOOD NEWS. Many CEOs of small companies are active on LinkedIn and even write their own content, but I can...
Start up ideas cannot be fabricated like that. The best start ups ideas come from the "why" and solve a problem that the person is passionate about. It's not just coming up with an idea, it's about whether the idea is solving a problem along with its acceptance and sustainability. As far as bei...
The previous answers given here are great, but I've copied a trick from legendary investor Monish Pabrai that I've used in previous startups that seems to work wonders -- especially if your company does direct B2B sales. Many Founders/ CEOs are hung up on having the Founder/ CEO/ President titl...
100% yes. Make sure it works in your area. Having a regional manager or CEO doesn't make sense at all. Not for the market, not for investors, not for you either. The Founder-CEO should be able to pull it off, otherwise you don't seem like a good bet as a product or as an investable venture.
I help clients leverage and monetize their patents in a variety of ways. One of the best methods is to attend and exhibit at trade shows in your field. Targeting startups may be one approach, but that's not the only market for your patent. I'd be happy to talk with you about identifying the be...
Typically people are going to want to see an example of your work. A success story. It sounds like you are still entertaining the idea though and most likely don't have a real-world example to showcase. If this is the case, I would suggest trying to start with a close friend or family member...
OpenERP and Zoho are both fragmented modular systems that can be very confusing. Without knowing your industry and complete set of needs, have you considered NetSuite, Sage, MS Dynamics, Aptean or Epicor? Aside from feature sets, implementation and ongoing support and training are critical elem...
Of course calls for information interviews are not illegal. Information interviews are an important part of a successful person's job hunt or any target market research. You will find far more people will be open to this than you think now. Some just want to be helpful. Others want to show off h...
In my companies I define a team as my in house leadership (I refer to them in all group communications as the LT or Leadership Team). My Personal Network is the collection of contacts and connections that I use to develop my business (Either through mentorship, advice or social/business connect...