The total addressable market is a function of the app's value proposition itself. Given that photos and messaging are now simply core features of pretty much any mobile-native application, you could cite every mobile user as your potential TAM. Anyone telling you that TAM is a useful point fo...
I have worked with lots of healthcare internet startups. Please be more clear on your question. Best of Luck, Michael T. Irvin michaelirvin.net My books are available exclusively through Amazon Books. Check out my book "Copywriting Blackbook of Secrets" Copywriting, Startups, Internet Entrepren...
I have noticed a 1% conversion rate to the Buy button. This is normal and anything over 1% is icing on the cake sales. That is actually 1 out of 100 sales which we notice with some of the apps we help our clients develop as well as the ecommerce websites we build for businesses. Our highest conv...
HI! Sounds like you have a lot of work ahead of you. I would say write it in the language you are most familiar with. If you feel comfortable in Java, then it's a great choice. NodeJS is also a very popular choice for API servers, and Python has two great, slim tools in Flask and Eve: http://fla...
I have no experience in this other than the fact that I have done some research regarding the launch of a iPhone app for a previous employer. But seeing as no-one has answered yet I thought I'd point you to this: http://advertising.apple.com/promote/ I know nothing about the effectiveness of th...
Ignore them and stay focused in growing your iOS community while proving out your CAC and engagement and retention numbers. Small, resource-constrained teams need to absolutely *nail* one thing at a time. Stay focused on the feedback from real, existing users not excuses from people who aren'...
I come across this question daily with my clients. From experience, it's usually best to go Hybrid on your first iteration. It all boils down to validating your product and getting traction. Your quickest way to do that is to put a product out in the market quick. Most frameworks for Hybrid a...
Not necessarily, if your app can potentially serve different markets with different demographics, it may be beneficial to market to each market individually. Since app interface often serves as a marketing tool, it is important that it resonates with its target audience. This means having a diffe...
Please clarify ;) the situation : - do you have a contract with developers ? - do you own the app ? or does it belong to the developers until you pay them ? - why are the developers asking payment ? - do you have a running app ? which needs does it covers ? - did you set a company ? - who are you...
I would start by looking at the apps and software you like to use that was created by smaller firms (not the big companies). Many of these firms also do client work, which you can find out about on their web site. If you enjoy the apps they produce and they have the expertise you are looking for,...