There are many examples of marketplaces that grew by focusing on the supply side first. These include Amazon, Alibaba, eBay, Uber, Airbnb, and Foodspotting.

Marketplaces that focused on the supply side first include Amazon, Alibaba, and eBay. Amazon started by selling books while Alibaba has succeeded in China by selling goods. eBay launched with a focus on classified ads while the majority of its business is now in online auctions.

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