Rule #1 - forget about cost-plus pricing. Costs are how you measure the effectiveness of your pricing, but shouldn't be use to set prices
Rule #2 - think about value. If you're B2B, work out how you a) increase customers revenue, b) reduce customers costs or c) minimise customers risk (all can be quantified). Then work out what % of the value you want to capture in your pricing.
Answered 3 years ago
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