I recently helped a client grow a super engaged community of 22k followers from 0 in the month of July on Instagram. (@SlimeChimp)

Depending on the platform I'd say understanding who exactly your serving and tailoring every single posts objective to create value & facilitate conversation. Before posting a piece of content understand what you want that person to do next.

Instagram, now more than ever, is highly preference driven. There is an algorithm in place that scores the relevancy of each piece of content you post, to each one of your followers interactions individually.

Say you posted a photo/video/infographic that others shared with their friends by tagging them in the comments section- Because the post was relevant to them they visited your profile & chose to click the follow button under the assumption that you'd be providing more content like what they just interacted with.

If you keep varying your content without an ideal audience in mind- you'll lose.

I love strategizing on Instagram- reach out if you need any help!

-W

PS: If you'd like to read further into Instagram changes-- check out my latest article
https://www.linkedin.com/pulse/stop-using-instagram-like-its-2016-warren-k-carlyle-iv