Hi there,

Well let's assume that you have 500 customers which you acquired via your podcast and sold them your consulting / coaching services. So because you have this customer base, then your job is not to find more customers ("having the phone ring") your job is to find more products / services for your existing customers to buy.

Now because you're a consultant (coach) - it's the same as being a freelancer - in other words your return on equity is low, because you can't leverage your time.

So by selling more products to your existing customers you'll be able to significantly drive the bottom line of your business.. and you'll be able to generate far more revenue in the long run.

Happy to chat further...