How to approach businesses to sell ad spaces in my startup marketplace for outdoor advertising?

Hi , I am founder of B2B marketplace . I am in early stage , looking to add sellers in my website. How to convince them to sell in startup ? Can I provide as a free service for particular months? What will they expect from me? Any ideas and instructions?


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Answered 8 years ago

Just brainstorming - I would speak to smaller advertising agencies both traditional and digital and offer them a nice commission to push ads to their client base.

They would expect data proving out the number of impressions/view those outdoor ad spaces will garner and pricing that aligns to the going market rate.

I help a lot of people with go to market strategy and initial revenue generation. Please let me know if you want to do a call to go deeper here and discuss other ideas.

Answered 7 years ago

You need to show potential ROI or they will never buy in. I worked for a short time in developing ad sales for Zillow and were doing multi million dollar days in ad revenue.

What do you have that will bring potential new customers to your advertisers? Are you helping them reach an existing or new target market? What makes you different from the marketplaces that currently have their ad dollars?

I would love to get on a call and explore ideas within your concept.


Answered 7 years ago

With digital advertising opportunities, publishers passively earn thousands of dollars by simply displaying ads to targeted audiences at the right time and in the right context. Let us begin with initial guidelines for all publishers. Before you actually start selling advertising space on your website, make sure you fulfil all the requirements as a digital publisher. To apply for Google AdSense, publishers must attract around 250 unique visitors per day to complete the necessary conversions. The majority of the website’s traffic must come from the United States, the United Kingdom, Canada, Australia, and European countries. The digital content must be original, relevant, and useful for users. Advertisers prefer theme-based, niche content that highlights specific topics such as traveling, lifestyle, sports, cars, etc. The website must offer rich content and have a reasonable amount of pages. Next, think about the design and navigability of your website. Your platform must be professionally designed and visually attractive to end users. The information on your platform must be clear and open to the general public. If your website already has a solid traffic flow, a dedicated niche audience, and high conversion rates, it’s time to consider various sales methods.
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Answered 2 years ago

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