I happen to be in this exact situation right now. Software: www.ptengine.com. It's a web analytics and heatmap SaaS that is actually pretty good. Really useful for CRO work. The analytics are more precise than GA for sites with tons of traffic, the heatmaps are the best I've seen (blow CrazyEgg out of the water), you can segment/filter way better than with competitor software, and it's free for sites that get less than 25k views/mo. Up till now they've done some sponsored posts (written by the blog owners), PPC (ended up being too pricey per user acquired), and SEO (rankings are 5th page for heatmap-type terms, not enough time IMO to get organic results). I suspect a CPA+ of $3-5 per user would be attractive to affiliates, but I'm game to hear your experience in previous campaigns you've run and advice.
I actually work in CRO, so not only am I your prospect I'm also familiar with your problem. I signed up to se how the experience was and although the first step to sign up on the home page was very easy, your value proposition could use a lot of work.
You're competing against a lot of similar services and they all look the same, including yours. There's no clear differentiation of ptengine compared to crazy egg and even Google Analytics, there's also no reason why a visitor should sign up on the page. A user-friendly web analytics and heatmap platform. Implies this is like Google Analytics and I'm left thinking why should I sign up? I don't need more analytics.
Furthermore, does your goal of increasing your free user base from 1,200 to 3,000 only include leads on the home page or people that activate and complete the registration here https://report.ptengine.com/signup/signup_form.htm or people that install your code? Each require a different strategy.
Once you activate, you can remove some friction by auto logging in the user so they don't have to fill in their username and password again from the activation stage or at least carry over the username/email to reduce some friction.
The profile page after logging in leaves you without any guidance on what to do next. Adding the web engage feedback on both those steps might provide some more insight.
Improving and or testing your value proposition and the user experience of signing up will get you some gains but is not likely to get you from 1,200 to 3,000 users in 6 weeks. For that level of growth you'll need to at least do both improve your value proposition and drive the right traffic. For that I suggest partnering with CRO tools like (visual website optimizer, optimizely, convert, etc.) and conducting webinars with their audience. This way you provide the content and they provide the list of targeted prospects who can benefit from your tool. But without first fine tuning your value proposition the CRO audience my be thinking the same thing I am, why do I need another analytics tool? Positioning yourself in the marketplace is key here and it may not be as a "A user-friendly" I can get the same things and likely already are from other "platforms" It's not just a question of value but also a problem of why should I switch.
Hope this helps.
Answered 9 years ago
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