I had an eBay business for 3 years selling name brand footwear and clothing. Since then, I've been working on a coffee subscription business (new tricks to an old model) and received over 170 responses to a survey and 94% gave me their email address. As I explore other ways to gain more initial interest before launching, I realized Paypal collects all the emails of my past buyers and discovered I have over 5400 emails (though some are duplicates). What things should I keep in mind if I send an email to them letting them know about my new business?
My advise would be that you treat the list as though you'd had no previous dealings with them. They are not past customers and they have shown no interest in buying a coffee subscription, so treat this scenario like you would any first time meeting with a total stranger; get to know them or get them to know you.
Provide some valuable content to them for free that is connected to your current product. If you're lucky, a few of them will resonate with your content and may even show interest in the product. Woo them!
If your product is a match for just 10% of your list, it's a great start. Focus on delivering superior value to them so you can get them to introduce you to their network.
It's all about relationship and delivering outstanding value from there. I wish you all the best in your new venture my friend.
Answered 9 years ago
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