I am about to launch into a new skincare label. I am a little wary about the best potential advertising platforms for this offer, as its a very competitive market. Adwords has been taken by most of the major brands and therefore the CPC would be extremely high in this market. After crunching some metrics, I would need to keep my CPC on Facebook or Adwords at $0.60 or lower to make a profit on the front-end, converting at 2%. Looking for an advice.
I completely disagree with Facebook ads. Whens the last time you went on to Facebook to look for a product to buy? Youre going to be product pushing and not solving a problem. You may pay more with Google but it will be more qualified leads. Let me know if youd like to discuss more. Ive got extensive experience in both FB and Google ads.
Answered 10 years ago
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