We are midway through Steve Blank's Lean Launchpad course and our customer development in 5 market segments suggests we are dealing with a two sided market. Early adoption by consumers will clearly force enterprise adoption of the platform. We think our app is gamified and addictive and plan to rapidly add the social features necessary for viral growth. (within 14 days of initial product launch) Two Major health enterprise blogs whose readership encompasses every health leader in the country and every Government health leader in the country have asked me to write a post about my use of the app in my medical practice. How do we make sure to capitalize on the traffic to our website to get the most download/revenues with our quiet product launch. We project to be live in the ios store within 30 days.
Pricing does depend on the app itself. In general, since a lot of people are interested in mhealth, I would encourage you to think of a freemium option that would work well.
For pricing our apps, freemium has always been more lucrative than a paid app. I have a theory that most people want to try software before paying for it.
For blogs, I would encourage you to embargo publishing information till you are live in the app store (bug free). Keep in mind, that there may be delays in testing and app store review.
Happy to talk more if you need specific advice.
Cheers,
Aditya
Answered 10 years ago
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