We are angel-backed gaming company, and our first title is about to be launched soon. We've iterated the game for several months and we are about to achieve very good numbers regarding retention, virality and monetization. We estimate that in order to have an impact with this game, meaning create enough value (big enough revenues to self-sustain or big enough userbase to get the next round of investment), we need to reach our users fast, but we don't have the budget needed to achieve this alone (People say that we need at least $100K to get somewhere in the stores). So we have started approaching and negotiating with game publishers. Any thoughts? Do you think that even in our situation there is a way to successfully self-publish the game, or would you advice to establish a partnership with a publisher? Thanks,
You appear to have already made the decision to continue to self fund and self publish - if you have the funding to support this great ! Unless a publishing partner prospect is prepared to commit serious funding to product marketing continue to back your own iterative efforts that are already driving retention, virality and monetisation. Drip feed your own marketing support whilst making blue chip publisher prospects aware that you are open to offers of support - if they are serious !
Answered 10 years ago
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