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Social media is very useful for B2B SaaS companies. The level of targeting on places such as Twitter and Facebook are very useful to hit the right people/companies. LinkedIn is also another useful tool for B2B Advertising. On Twitter/Facebook, you can potentially target users of your SAAS, or c...

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I've loved Reddit.com from a viral / incoming traffic point of view, but you've got to be a broad contributor, ensuring that you post non-business content and interact on other's contributions. If you only self-promote, you'll quickly get banned from the "sub-reedits" you really want to post to. ...

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I work extensively in the healthcare market. In particular I have quite a bit of experience marketing to MDs and other healthcare providers. And in my experience - that audience is not likely to be reached via social media. Medical professionals (particularly MDs) are mainly offline. Online bus...

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Hi! Happy to answer this question. Initially, I'd ask "what are you tracking at present?" And "what are your goals?" Software wise, I love to use a few tools for Twitter. Hootsuite to schedule relevant content (and not all tweets should be scheduled--happy to touch on this more), Tweetreach to ...

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