Alaa Hassan

e-Commerce & Digital Marketing Executive


eCommerce is my passion. I've been helping brands & retailers build 8-figure eCommerce businesses since 2001.

Awarded as “one of the most knowledgeable eCommerce experts in the industry”, I've been leading digital growth for both online and retail brands for over 18 years.

Currently, I'm Vice President, eCommerce at Le Site (part of Tillit Commerce) (, a digital commerce agency.

Since 2007, Le Site agency has specialized in the delivery of digital commerce solutions for mid to large enterprises including brands and retailers in both B2B/B2C markets by leveraging proven technology platforms.

Prior to joining the agency, I was the Director of Digital Marketing at one of Canada's leading home retailers, Linen Chest. While at Beyond The Rack, I helped expand their product offering into marketplaces such as Amazon & eBay in order to acquire new customers. One of my largest accomplishments to date was leading all eCommerce efforts at, growing their online sales from $1m to $19.5 million a year and having the privilege of being included on both the Internet Retailer Top 500 and Inc. 5000 lists of leading companies.

I'm also the founder of, a foodie and a Porsche enthusiast.



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Alaa was very helpful. He threw a cold towel on my excitement but in a positive, constructive way. I now know I have a lot more work to do before launching my product but I also have a much clearer picture of what to do and how to do it. He recommended many different ways to test my product and provided specific resources for doing so. He also helped me organize my priorities and get a better picture of my game plan. He did this succinctly, staying on track throughout the call. Highly recommend.

Adam Waitt

Really appreciate Alaa's ability to pull from his own experience to share best practices and thoughts on my questions!

Melissa Rodriguez
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