Honestly, the fact that you’re asking this question on Startups.com tells me you haven’t taken advantage of the mountain of resources already here — or anywhere else on the internet. There are entire playbooks, case studies, teardown threads, and UX guides dedicated to exactly this problem.
This isn’t some obscure, unsolved mystery. It’s one of the most documented parts of building anything online.
And yes — this is literally the kind of question you could drop into ChatGPT and get a step-by-step framework in five seconds.
If you want something more actionable than “talk to people,” start by doing the groundwork:
Pick a specific persona
Map their workflow
Identify where your funnel breaks for that person
Validate those assumptions first
You’ll find a lot of resources on Startups.com alone walking through exactly how to do this.
Honestly, the fact that you’re asking this question on Startups.com tells me you haven’t taken advantage of the mountain of resources already here — or anywhere else on the internet. There are entire playbooks, case studies, teardown threads, and UX guides dedicated to exactly this problem.
This isn’t some obscure, unsolved mystery. It’s one of the most documented parts of building anything online.
And yes — this is literally the kind of question you could drop into ChatGPT and get a step-by-step framework in five seconds.
If you want something more actionable than “talk to people,” start by doing the groundwork:
You’ll find a lot of resources on Startups.com alone walking through exactly how to do this.