Daniel Weisleder

I’m Dan Weisleder, founder of Hofman & Dorf ValueWorks, where I help B2B companies sell outcomes instead of features by making business value crystal clear. Father of three boys, sci-fi enthusiast, fan of all things Costa Rica — and perpetually annoyed at mirrors for constantly reminding me about the downsides of middle age.

Hi, I’m Daniel. By day, I run Hofman & Dorf ValueWorks, a boutique consultancy that helps B2B tech and industrial companies build value-based selling practices. I design ROI models, craft executive-ready business cases, and run sales training sessions that give teams the tools to talk about outcomes and financial impact, not just product features. Before starting my own firm, I built and led value practices at companies like SentinelOne, Copado, and ServiceNow, and earlier in my career I spent a decade at CEB/Gartner advising executives around the world.

By night (and weekends), I’m a loving husband and dad of three boys — which means I’m usually on a soccer field, breaking up wrestling matches, or marveling at how fast the grocery bill climbs. I love sci-fi, I can talk your ear off about Costa Rica, and I occasionally catch myself staring in the mirror asking where my hair went and why my waistline keeps expanding (kidding — I know the answers, but I sigh anyway).

I help small and mid-size B2B companies overcome one of the toughest barriers to closing deals: the inability of sales teams to clearly articulate and quantify a compelling value proposition. My approach combines product-specific analysis, tailored value models, rep training and implementation support — so your team is fully equipped and enabled to sell outcomes, not features. All in a fraction of the time and cost of big-ticket consulting engagements, full-time value engineers, or legacy training programs.