Joseph Roberts is an entrepreneur, screenwriter, and digital marketer with a deep-rooted history in the Las Vegas service and tech industries. With over two decades of experience in high-stakes hospitality, personal assistant roles, and tech support, Joseph has mastered the art of "reading a room" and identifying market friction.

Driven by his own experience in the $280B+ resale market, he founded Reseller Bro LLC. The platform’s flagship feature, Bro Lens, utilizes a proprietary " Profit" logic and agentic AI to transform a smartphone into a professional sourcing partner. By replacing complex spreadsheets with a simple "Flip or Skip" signal, Joseph is on a mission to give independent resellers their time back and maximize their margins.

A "build-in-public" founder, Joseph is currently collaborating with the UNLV tech community to bridge the gap between human intuition and artificial intelligence.

Reseller Bro is the world's first AI sourcing engine built specifically for resellers. It aims to save 30 million resellers from losing $3 billion annually due to time-consuming manual item research. The platform provides an instant 'Flip or Skip' decision by simply pointing a camera at an item.