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Learn from the leading experts how to take advantage of the most effective marketing channels and convert your audience into paying customers.

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Content Marketing

1. Traffic Creative 2. SEM 3. SEO 4. Google 5. Size Matters 6. Email Power 7. Blog Best 8. Link Building 9. Branding 10. Internet Marketing

Early Stage PR

1. Story 2. Launch 3. Basics 4. Building 5. Timing 6. Q=A+1 7. Logistics 8. Ideal Client 9. Reporters 10. PR Myths

Scaling User Growth

1. Curves 2. Metrics Matter 3. Diffusion 4. Finding Fit 5. Virality 6. Hypergrowth 7. User Shoes 8. Paid Channels 9. Unpaid Channels 10. What’s Next

Growth from User 0

1. Hustle Stage 2. Growable 3. Growth Studies 4. Must Have 5. Marketing Stack 6. Optimize 7. Insights 8. Loops 9. Growth Mindset 10. Growth Canvas

Social Media & Branding

1. Necessity 2. Platforms 3. Twitter 4. Logistics 5. Tone 6. Management 7. Followers 8. Retweeting 9. Responding 10. Advice

Revenue Relationships

1. Archetypes 2. Demand Creation 3. Obtain 4. Retain 5. Grow 6. Revenue 7. Models 8. Pricing 9. Market Type 10. Monetization

Marketing Your Startup

1. Startketing 2. Sniper 3. Strengths 4. Product 5. Go To Market 6. Know Yourself 7. Awareness 8. Advocates 9. Discovery 10. Nurture Close

Sales Funnel Optimization

1. Sales Funnel 2. Funnel Creation 3. Funnel Optimization 4. Surveying 5. Question Design 6. A/B Testing 7. Metrics 8. Pricing 9. Freemium 10. Customer Delight

Data-Driven Decisions

1. Optimization 2. Engagement 3. Testing 4. Impact 5. Frequency 6. Sample Size 7. Experimentation 8. Results 9. Data Infrastructure 10. How to Grow

Consumer Growth

1. Fit First 2. Consumer 3. Hyper Growth 4. Growth Team 5. Gray Area 6. Testing 7. Language Fit 8. Focus 9. Data 10. Ecosystem

Now Playing

Ideal Client

Working with a firm

Instructor

Julie Crabill

Founder & CEO, PR Expert

Lessons Learned

Authenticity makes you an ideal client to work with. When people like you, they will work harder.

Be upfront about your budget so your PR team knows how to plan and maximize it.

Know your strategy before you jump to the tactic. A story in the New York Times is not a strategy.

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