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Content Marketing

1. Traffic Creative 2. SEM 3. SEO 4. Google 5. Size Matters 6. Email Power 7. Blog Best 8. Link Building 9. Branding 10. Internet Marketing

Early Stage PR

1. Story 2. Launch 3. Basics 4. Building 5. Timing 6. Q=A+1 7. Logistics 8. Ideal Client 9. Reporters 10. PR Myths

Scaling User Growth

1. Curves 2. Metrics Matter 3. Diffusion 4. Finding Fit 5. Virality 6. Hypergrowth 7. User Shoes 8. Paid Channels 9. Unpaid Channels 10. What’s Next

Growth from User 0

1. Hustle Stage 2. Growable 3. Growth Studies 4. Must Have 5. Marketing Stack 6. Optimize 7. Insights 8. Loops 9. Growth Mindset 10. Growth Canvas

Social Media & Branding

1. Necessity 2. Platforms 3. Twitter 4. Logistics 5. Tone 6. Management 7. Followers 8. Retweeting 9. Responding 10. Advice

Revenue Relationships

1. Archetypes 2. Demand Creation 3. Obtain 4. Retain 5. Grow 6. Revenue 7. Models 8. Pricing 9. Market Type 10. Monetization

Marketing Your Startup

1. Startketing 2. Sniper 3. Strengths 4. Product 5. Go To Market 6. Know Yourself 7. Awareness 8. Advocates 9. Discovery 10. Nurture Close

Sales Funnel Optimization

1. Sales Funnel 2. Funnel Creation 3. Funnel Optimization 4. Surveying 5. Question Design 6. A/B Testing 7. Metrics 8. Pricing 9. Freemium 10. Customer Delight

Data-Driven Decisions

1. Optimization 2. Engagement 3. Testing 4. Impact 5. Frequency 6. Sample Size 7. Experimentation 8. Results 9. Data Infrastructure 10. How to Grow

Consumer Growth

1. Fit First 2. Consumer 3. Hyper Growth 4. Growth Team 5. Gray Area 6. Testing 7. Language Fit 8. Focus 9. Data 10. Ecosystem

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Basics

Fundamentals of public relations

Instructor

Julie Crabill

Founder & CEO, PR Expert

Lessons Learned

The fundamental building blocks of PR are stories, relationships, insights, and expertise.

Decide where you need to go & build a path back from there.

Build relationships with reporters by offering quotes and meaningful introductions.

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the startups.com platform

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Basics

Julie Crabill

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