The Bullshit Case for Raising Capital

"Everyone is telling me that the only way to build a real startup is to raise capital and scale. I see all of these incredibly funded startups and have to believe there must be some true fact that only I'm missing?"

October 19th, 2022   |    By: Wil Schroter    |    Tags: Funding

"Nearly every startup that goes IPO raises capital — doesn't that say it all?" — Every VC

Whenever I get into a debate with a Founder or Investor over whether startups need to raise capital, the discussion inevitability leads to that "trump card" of finality. The thinking goes that if every single super-successful startup has raised capital (by IPO standards) then it's impossible to overlook that data — or disagree.

While there's nothing wrong with raising capital (we run Fundable.com, a fundraising platform!) I think the default reasoning requires a bit more examination. This isn't so much a case for not raising capital — it's a challenge to some broken assumptions that matter.

"All the Best Companies Raise Capital"

By definition, the companies that investors fund tend to be the most likely to succeed (hence the fundraising) and have the highest chance to succeed (hence the capital). But the challenge to that notion is that fundraising is the difference maker.

That's like saying "Stanford graduates the best students." That's not true. Stanford accepts the best students, and therefore they graduate them. If the best students didn't go Stanford, then Stanford could no longer graduate the best students.

The same logic applies here. If the best companies didn't accept capital, then they wouldn't cease to be the best companies. Those Founders and their ideas wouldn't automatically become awful. The great Founders and startups are the catalyst, not the investors.

"You Cannot Scale Without Capital"

In order to grow 10x faster we need capital — no question. There are very few customer-funded scenarios where the product is just so incredibly good that extra dough starts falling into our lap. Raising capital fills the gap between the time it takes to grow and how long it takes (if ever) for that customer cash to replace our coffers.

But wait — why do we need to scale again? If we own a business that gets to profitability and solves all of our personal problems does it matter if it's not 100x bigger in 5 years? Probably not, which is why most Founders are over the moon when their startups solve their own problems.

Getting 100x bigger in 5 years isn't a Founder problem — it's an investor problem. Investors are the ones that are pushing the pedal to the metal on speed and scale not because it's in our best interest as Founders, but because it's in their best interest as investors.

"It's Better to Bet Someone Else's Money"

Not a single person on the planet would prefer to risk their own money, but that's not really what this argument is about. It's only better to bet someone else's money on an idea if we can't do it without them. Otherwise, if it's successful, we'd of course want to own as much (if not all) of the outcome ourselves.

So what we're saying is that it's better to bet someone else's money if it fails. But here's the part that we don't calculate — how many Founders after having raised multiple rounds of investor money and failing are in a good spot? I know of zero.

What no one talks about is during that time the Founders tend to bleed themselves dry, taking sub-market salaries (if any) and being dragged under for years. The amount of angst and pain they go through with "someone else's money" rarely comes as any consultation.

What we need to understand and appreciate as Founders is that while raising capital may have some advantages, none of them are written in stone. It's how we play it that matters.

In Case You Missed It

Will Investors Want to Run My Company? If I take on investors, will they push me aside and run the company?

Can I Have a Boss Again? (podcast) As a Founder, what happens when we're forced into going back to reporting to someone else now that we've tasted the freedom of Founderhood?

Funding is a One-Way Street Raising money isn't just about getting some cash in the bank, it's about committing to a very different path to building our startup.


About the Author

Wil Schroter

Wil Schroter is the Founder + CEO @ Startups.com, a startup platform that includes BizplanClarity, Fundable, Launchrock, and Zirtual. He started his first company at age 19 which grew to over $700 million in billings within 5 years (despite his involvement). After that he launched 8 more companies, the last 3 venture backed, to refine his learning of what not to do. He's a seasoned expert at starting companies and a total amateur at everything else.

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