Customer Acquisition

We’re going to go into this section with 0 customers and a lot of uncertainty and finish with a confident grasp of the tried-and-true formula for establishing our first customers.

We’ve all received (and deleted) an email newsletter before. Now let’s look at how to create newsletters that don’t suck and start engaging with our customers in a meaningful way.

It’s a given that our customers are on social media. Let’s make sure we are too, and that we’re starting the right conversations to help us expand our reach.

What’s the difference between Google Ads and Facebook Ads? How do they work? What’s a reasonable ad spend? Let’s find out together.