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Copyright Infringement?


  

Got questions? Ask thousands of world class expert mentors from Clarity.fm!


What are the legal ramifications of aggregating / scraping a third party onto a business listing site?

If a pizza shop shares photos of their business (and their pizza) on Facebook, Google+ and other large platforms. What are the legal ramifications of aggregating all of these photos onto a ‘master’ platform (external website).

Is this legal? (Attribution will be given).

Does anyone have experience (specifically the terms of Facebook and G+?)

Elizabeth Potts Weinstein, Small Business Attorney & Entrepreneur, answered:

(I’m an intellectual property law attorney.) If you use the embedding features of Twitter/Facebook/G+, you can embed a post on ...



Article

Build a Following, Not a Customer Base


  

“If you don’t understand people, you don’t understand business,” a reasonable claim from Simon Sinek, renowned author of Start With Why, at the beginning of his talk at last year’s 99U conference.

Sinek explains that companies like Apple have been able to build a fanatical following because they understood that business is done through people. People who are looking for connection and meaning.

Simon argues that trust is the foundation of any and all relationships, and that if business fail to create that bond with customers — they will fail to succeed.

Founders who have successfully built a true following have done so by surrounding themselves with people who believe what they believe, and spreading an honest gospel about those values — at...



Article

The Challenges and Rewards of the Blended Workforce


  

The blended workforce is made up of people who work full-time and part-time, as well as temporary workers, freelancers, and contract workers.

The so-called “gig economy,” or the rise of popularity in freelance work, that took root with the recovery from the 2008 recession and expanded with the advent of the Affordable Care Act is making the blended workforce the workforce of the future and the workforce of today. Around 40 percent of today’s labor force is made up of non-traditionally working people, including freelancers (sometimes referred to as agile talent, 1099s, consultants, contractors, etc.), temporary workers, and self-employed workers.

As with any labor force, the blended workforce offers advantages and disadvant...



Article

What Appearing on “Shark Tank” Taught Me About My Business


  

Seven months after filming an episode for season six of ABC’s hit television show “Shark Tank,” I finally received the email I had been waiting for: my episode had an air date, and it was only 18 days away!

My immediate thoughts were relief and terror, in that order. Relief because it was the end of an almost year-long waiting game since producers had first contacted me with an invitation to appear on the show, and terror because I suddenly realized that I had absolutely no idea what my business—or my life—would be like in 30 days’ time.

Moments after receiving the email, I shared the “Shark Tank” news, along with my feelings of excitement and uncertainty, with a friend, Colin McGuire. After a short congratulations, he said something that r...



Article

Show, Don’t Tell: The Future of Résumés


  

Trying to recruit an extraordinary business developer to get more sales? Or maybe a top-notch developer to create an app that will make you millions? Regardless of who you are seeking, the rules of recruiting have changed.

Essential supplies include:

  • A helmet
  • Military-level strategies and tactics
  • A whole lot of tenacity

It is a war zone. I am not trying to discourage you. Rather, I’m trying to prepare you – to find the very best candidate that will propel your business to the next level and contribute positively to the culture that you’ve worked so hard to create. Not necessarily an MBA, but even “hungry creative kids that want to step up,” says Jason Khan.

Possible hazards you might encounter in the field include:

  • Stacks of secretly key...


Article

The Day After: 11 Things to Do After You Publish a Post


  

Clicking the “Publish” button is one of the highlights of my day.

Working hard on a post and then putting it out there to help others is extremely rewarding. It’s one of the main reasons why I continue to write so much.

But it’s not the only reason….

Content marketing remains one of the most effective strategies to grow a blog – any blog.

Eighty-six percent of marketers in North America use content marketing, and 71% of marketers (overall) are planning to increase spending on content marketing.

Creating great content is an extremely important part of any successful content marketing strategy. But it’s just one part.

If all you do is hit “Publish” and then move on to the next article, your blog won’t grow as quickly as it should.

And if you...



Article

Nancy Duarte: Get Creative With Your Startup Presentations


  

Nancy Duarte is a pro when it comes to presentations. Not just giving presentations, but starting them, finishing them, and every step in between. Author and co-founder of Duarte Designs, Nancy Duarte is a seasoned veteran when it comes to incorporating storytelling into speaking and creating connections with an audience.

The below video is the fifth part in a series of 10 in which Nancy shares the key components to making a successful pitch using creativity and critical thinking. Find out what she has to say:

Getting creative (and comfortable) with startup presentations

Back when startup presentations were nearly all slide-based, Nancy used to have a general rule-of-thumb: one slide would equal about two minutes of talking. This was a tim...



Article

9 Tips for Negotiating With Key Vendors


  

Question: What is one tip for negotiating with a vendor who will provide a key service to my new business?

Let Them Make the First Move

“Let them go first when giving you a quote. This way you see where they stand and don’t make the mistake of accidentally up-selling yourself without realizing it.”

Jessica Baker
Aligned Signs
@alignedsigns

Ask for Help

“The old saying “it never hurts to ask” is true! Whether you’ve “made it” or are a startup on a shoestring budget, get over your pride and ask your vendor if they can help on cost. Assure them you want to do business for the long haul and build a relationship.”

Steven Newlon
SYN3RGY Creative Group
@stevennewlon

Make It Easy for T...



Article

Have You Tried Wishing in One Hand?


  

You know how the rest of that sage advice goes. Dreamers can only take an entrepreneurial venture so far, but that doesn’t mean they aren’t vital. However, dreamers need to be balanced with doers.

It’s the doers who get the funding – and without funding, you don’t have a business. In this video by StartupGrind, founders and investors talk about what actually gets a check written.

George Zachary of Charles River Ventures says he’s just recently figured it out after 17 years of being a venture capitalist: “Almost all the investments I wrote a check into, I had to have the feeling, ‘Would I be a co-founder of this company?’” In other words, are you barking up the right tree with investors?

This doesn’t mean a venture Zachary passed on wa...



Article

Breaking down silos — no herding cats anymore


  

In my last blog post, I spoke about siloed content caused by silos within an enterprise. Moreover, about the guy who is on the hook to drive the business, generate leads and protect the brand. In most organizations they call him the Chief Marketing Officer or CMO. He is focused on the connected, consistent customer journey.

Yeah, this feels like herding cats — an attempt to control or organize a class of entities which are uncontrollable or chaotic.

Because in a larger organizations, everyone creates content. Sometimes people do not even know that this content ends up being customer facing. Some folks in Support writing some messages in support systems — but is it necessarily on brand and on target?

Let’s break down the customer journey — ...



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