6 Most Common Roadblocks Web Designers Face


If you’ve decided to contract out to build a new website for your company, it may be a good idea to look at some of the most commonly made mistakes before you get started.

In the 15 years my web-design firm Intechnic has been in business, we’ve experienced every possible crazy, stressful situation, and have worked hard to find the best solution or compromise in each case. In the spirit of problem solving—and helping others avoid similar issues—I’ve provided a look at some common obstacles we’ve faced, along with suggestions on how to avoid them.

Not Having SMART Objectives

Setting objectives is not enough. Setting SMART (Specific, Measurable, Attainable, Relevant and Timely) objectives is a great place to start, but you must also have a sol...


Want to Disrupt and Innovate? You Can’t Do It Without Books


Without a doubt, reading and learning is one of the most essential ingredients to becoming a stronger entrepreneur. As a learning enthusiast who travels everywhere with a paperback, I’ve recently joined the ranks of Blinkist downloaders. Unfamiliar with the name?

Blinkist allows you to quickly digest books by offering condensed versions of hot sellers in the form of voiceover narratives. It’s great for entrepreneurs who can’t seem to keep up with Bill Gates’ penchant for reading 50 books a year. I prefer the feel of a traditional book, but it’s a nice stopgap when I’m short on time.

When I do have a few hours over the weekend, I turn on my meditation app and block out some “chill” time. (Thank you to my loving wife who und...


Customer Development with Steve Blank: Hypothesis Testing


In the startup community it can sometimes seem that buzzwords come from out of nowhere. Not the case with “pivot”: Steve divulges that this is actually a term coined by his “best student ever” Eric Ries, when he noticed the cyclical nature of customer validation and customer discovery – stemming from his work developing lean startup methodology.

So what is a pivot, exactly?

A pivot is the action you take when you discover that your hypotheses don’t meet reality. It used to be that if a business wasn’t succeeding, executives would get fired. What we’ve come to realize in recent years is that if your business model doesn’t match what’s going on in the real world, it’s time to fire the model. That’s why it’s so crucial when first starti...


Ubertesters: Making Beta Testing of Mobile Apps Easy


There’s the developer’s vision of a mobile app and then there’s the reality of the app in the hands of users. The only way to make sure that the two are one and the same is to conduct beta tests.

If you find beta testing complicated – or you’re not even sure where to begin – then Ubertesters is the tool for you. Ubertesters is a cloud-based platform for managing the beta testing process of mobile apps “to ensure an accurate, fast and cost effective mobile testing process that results in a high-quality, flawless, mobile app.”

Figuring out if beta testing is right for your mobile app, as well as the perfect time for testing, is a good place to begin. Kissmetrics offers excellent recommendations to help make these decisions.

At some point, ho...

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