A product roadmap is an illustration of how you get from your company’s big-picture, high-level goals to the actual actions you need to take to achieve those goals. It not only shows what you’re building, but why you’re building it.
A project roadmap has two main audiences: External and internal stakeholders. (Like investors and employees, respectively.) You might even want to create two different roadmaps — or, at least, two different versions of your roadmap — for each audience.
For external stakeholders, the goal is to make sure everyone is informed about what you’re going to do and how you’re going to do it. It may also be useful when you’re trying to procure more investment.
For internal stakeholders, a pro...
I know a lot. Or rather, I know a lot more than I should naturally know. Specifically, I know a lot about people before I meet them – not through clairvoyance, but through artificial intelligence.
There is nothing strategic in this post. Just some practical suggestions about three tools I am using – Accompany, Notion.ai, and Sende.rs. – to artificially enhance my intelligence.
As I have written about before, I spend a lot of my day networking with entrepreneurs and VCs about their ventures and prospective investments. And sometimes I lose track. Where did I connect with this executive? or, Who asked me to speak with this founder? I no longer lose track. In fact, I am usually ahead of the curve. Here’s how:
Accompany is a ...
Without a doubt, reading and learning is one of the most essential ingredients to becoming a stronger entrepreneur. As a learning enthusiast who travels everywhere with a paperback, I’ve recently joined the ranks of Blinkist downloaders. Unfamiliar with the name?
Blinkist allows you to quickly digest books by offering condensed versions of hot sellers in the form of voiceover narratives. It’s great for entrepreneurs who can’t seem to keep up with Bill Gates’ penchant for reading 50 books a year. I prefer the feel of a traditional book, but it’s a nice stopgap when I’m short on time.
When I do have a few hours over the weekend, I turn on my meditation app and block out some “chill” time. (Thank you to my loving wife who und...
You never see many “consultant” costumes around Halloween time, but it turns out that hiring one can be the source of numerous company horror stories.
First of all, hiring a seasoned strategic consultant is a difficult area to navigate. For example, you might prepare by reading whitepapers to brush up on some knowledge before the hiring process. Then, if the candidate uses the same terminology that you read in the whitepapers, you might assume you two are a great match. But what if the candidate read the same whitepapers and that is the full extent of his knowledge?
It can be challenging to know whether the person in front of you is the real deal or just wearing a mask.
Hiring the right strategic consultant can be di...
In the early years of your startup, you may feel like a one-person show. You have infinite faith in your product or service, but how do you translate that commitment to investors and stakeholders? How can you raise brand awareness before you have the funding necessary for marketing and PR?
Despite these obstacles, you must find a way to gain traction in building a community or generating sales. Otherwise, you risk stalling or, worse, folding. Fortunately, this is where “strength in numbers” comes into play. Find out how you can get your show on the road with a strategic startup partnership.
Validation by large enterprises generates the credibility and exposure you ne...
When Postmates founder Bastian Lehmann introduced himself to Travis Kalanick, the founder of Uber turned on his heel and uttered the now-infamous words, “See you in the trenches.”
On the surface, the Silicon Valley feud seems misplaced: Postmates is a logistics company that connects couriers and consumers, and Uber’s bread and butter is transportation for humans.
But Uber has been trying to establish its own competing delivery service, and both companies are using big brands to fuel their explosive growth. Uber has partnered with the NFL, Capital One, and Starwood Hotels and Resorts. Postmates recently inked deals with Starbucks, Chipotle Mexican Grill, McDonald’s, and Apple.
Pursuing big brands has been a smart way for Uber to expose more ...
Big brands know the value of teaming up. Starbucks and Spotify, Lucasfilm and Covergirl, and IKEA and Dreamworks have all forged lucrative partnerships.
Nearly every company can benefit from a good partner. My own company, bluemedia, fabricates and installs experiential activations for some of the biggest brands, events, and venues across America.
We’ve had plenty of success, but our partnership with a variety of key vendors in our space has helped us forge meaningful relationships to fuel our growth.
This teamwork helps us reach our clients’ goals faster and more efficiently. On top of that, the clients are happy because they’re getting two steps of the process done at the same time.
With a successful partne...