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UserCompass: Send NPS Surveys to Get Customer Feedback


  

“You didn’t ask.” Of all the things a business should hope to never hear the customer say, this has to rank near the top. Because it is so easily avoidable. Because the fault for never asking falls entirely on your shoulders. There are even automated tools to help you learn more about what your customer is thinking – to ask without asking!

UserCompass automatically sends NPS (net promoter score) surveys so you can know what your customers really think of you and so you can track their loyalty over time.

Currently, UserCompass surveys your Stripe customers. All you have to do is connect your Stripe account. Then UserCompass will automatically send NPS surveys and give you their feedback.

The service strategically waits three days from the t...



Article

How to Create a Successful Advisory Board For Your Company


  

With today’s fast-paced, ever-evolving and competitive market, a lot of companies decide to create a board of advisers that can give them fresh ideas and recommendations to keep up with today’s world.

For small companies, creating a well-run advisory board can give them an edge over their rivals. An advisory board that is composed of experienced people can help a company increase sales and flourish in their chosen industry. Seems pretty straightforward, right? But not a lot of companies do this or, if they do, do it right.

The Basics: What is an Advisory Board?

An advisory board is a group of consultants who provide advice and give support to the management of a company. They have no authority or power to arbitrate in corporate matters. The...



Article

Dreaming in Technicolor


  

It’s hard to decide who has changed the most in the last 12 years: Thrillist or its co-founder and CEO Ben Lerer.

Back in 2004, Thrillist was frequently described as the male equivalent of DailyCandy, a female oriented email newsletter that sold for $125 million only to be killed by Comcast. To be clear, that is still one of the largest content exits in the Web era, and it inspired plenty of envy at the time. Many expected Thrillist to be flip-bait as well.

Fast forward to today and Thrillist has raised more venture capital than that DailyCandy acquisition– much of it during a $100 million mega round announced last year. That deal rolled up Thrillist and three other media platforms into one company called Group Nine, and Discovery inv...



Article

These 4 Travel Startups Are Doing It Right


  

When you’re launching a travel business, there are many “what ifs” and “what nows” — especially if you’re a rookie. It’s almost too easy to get caught up in the excitement. Whether you’re trying to build out too many related products before perfecting your core business, struggling to gauge the strength of a potential partnership, or micromanaging your staff, it might be a good idea to take a step back and gain a little perspective from the pros.

After all, those pros started out where you are now, and many are willing and eager to help others get on their feet. So don’t be afraid to reach out within the tight-knit entrepreneurial community to seek advice because almost nothing is more valuable than help from someone who has been in the tre...



Article

Does it Matter if I Own 51% of my Company?


  

We all have heard that "just getting 51% of the company will help us control the board and rule the world!"

But in startup companies, that's often not the case.

A lot of our control actually lies within the agreements that we create within the company, regardless of our percentage of control.

The Difference between Common and Preferred Shares

Startups can have many classes of stock, but the two most often created are "Common" and "Preferred" shares. There are many variants, but the most classic usage is "Preferred" have controlling rights, "Common" does not.

Investors will almost always take Preferred shares, which entitle them to specific types of rights within the company, even if they do not have the majority of those shares.

Those c...



Article

Content Marketing Simplified: Win Big with Good Work


  

Whether you’re running a startup or leading an established company, getting your brand noticed in today’s increasingly “noisy” digital environment can be a challenge. Old marketing paradigms – which focus on traditional media buys and banner ads – simply don’t get the traction they used to, emphasizing the need for new promotional strategies.

The numbers don’t lie

Currently, all signs point towards content marketing taking the lead as 2013’s hottest advertising trend. According to research conducted by the Content Marketing Institute:

  • 86% of B2C marketers surveyed employ content marketing tactics, with 55% of these professionals planning to increase their content marketing spends throughout 2013.
  • 91% of all B2B marketers polled use content...


Article

Founders Discuss The Journey from Startup to Stable Business


  

“Without a clear vision to evolve, you will never break free of the ‘start-up’ mentality.”

–Hayley Winter, How to Evolve a Startup Into a Successful Business

How do you go from being a startup to a viable business to a very successful business? Where do we draw the lines between these classifications for companies? Founders from around the world set out to answer these sticky questions in Startups Live.

Haley Winter tried to lay the groundwork for erecting a successful venture. Some of the materials incorporated into her architectural scheme included a business plan, the startup mentality, making yourself visible and profitable, devoting resources properly.

Her article also covered the extremely difficult terrain of trying to d...



Article

What is a Product Roadmap?


  

What is a product roadmap?

A product roadmap is an illustration of how you get from your company’s big-picture, high-level goals to the actual actions you need to take to achieve those goals. It not only shows what you’re building, but why you’re building it.

A project roadmap has two main audiences: External and internal stakeholders. (Like investors and employees, respectively.) You might even want to create two different roadmaps — or, at least, two different versions of your roadmap — for each audience.

For external stakeholders, the goal is to make sure everyone is informed about what you’re going to do and how you’re going to do it. It may also be useful when you’re trying to procure more investment.

For internal stakeholders, a pro...



Article

6 Most Common Roadblocks Web Designers Face


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If you’ve decided to contract out to build a new website for your company, it may be a good idea to look at some of the most commonly made mistakes before you get started.

In the 15 years my web-design firm Intechnic has been in business, we’ve experienced every possible crazy, stressful situation, and have worked hard to find the best solution or compromise in each case. In the spirit of problem solving—and helping others avoid similar issues—I’ve provided a look at some common obstacles we’ve faced, along with suggestions on how to avoid them.

Not Having SMART Objectives

Setting objectives is not enough. Setting SMART (Specific, Measurable, Attainable, Relevant and Timely) objectives is a great place to start, but you must also have a sol...



Article

10 Bits Of Sales Wisdom From An Enterprise Expert


  

Creating a healthy sales organization is imperative for startups that want to eventually scale-up. Mastering the ups and downs of sales cycles requires that you get a lot of important factors right –from hiring and managing, to prospecting and pitching, to reporting and pipeline analysis, and much more. Throw in the fact that you’re selling at a startup and you end up with a lot of unknown factors that you, as a sales leader, and your sales team have to account for and plan against.

So how can you get really good at sales? How can get your sales organization to a place where it’s the department you worry about least? How can you get through this quarter with flying colors? More importantly, how can you set yourself up for success all year r...



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