The main difference between businesses born today versus those of yesteryear, is that it's very difficult to make a scalable business of shoe cleaning or running the local grocery store. Scalability in business is much more prevalent now.
The minimum viable product is the version which allows a team to collect the maximum amount of validated learning with the least effort. What's good enough?
When we think about the future of SEO, I believe we need to focus on a new set of principles. Here are 3 principles to keep in mind with modern day SEO.