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The Day After: 11 Things to Do After You Publish a Post


  

Clicking the “Publish” button is one of the highlights of my day.

Working hard on a post and then putting it out there to help others is extremely rewarding. It’s one of the main reasons why I continue to write so much.

But it’s not the only reason….

Content marketing remains one of the most effective strategies to grow a blog – any blog.

Eighty-six percent of marketers in North America use content marketing, and 71% of marketers (overall) are planning to increase spending on content marketing.

Creating great content is an extremely important part of any successful content marketing strategy. But it’s just one part.

If all you do is hit “Publish” and then move on to the next article, your blog won’t grow as quickly as it should.

And if you...



Article

9 Tips for Negotiating With Key Vendors


  

Question: What is one tip for negotiating with a vendor who will provide a key service to my new business?

Let Them Make the First Move

“Let them go first when giving you a quote. This way you see where they stand and don’t make the mistake of accidentally up-selling yourself without realizing it.”

Jessica Baker
Aligned Signs
@alignedsigns

Ask for Help

“The old saying “it never hurts to ask” is true! Whether you’ve “made it” or are a startup on a shoestring budget, get over your pride and ask your vendor if they can help on cost. Assure them you want to do business for the long haul and build a relationship.”

Steven Newlon
SYN3RGY Creative Group
@stevennewlon

Make It Easy for T...



Article

Establishing a Referral Network


  

Got questions? Ask thousands of world class expert mentors from Clarity.fm!


What’s a good way to establish a solid referral network?

 

I am asking clients for their dentists’ names and then calling them up one by one. Few dentists are willing to meet me, and I find the process tedious. I am curious to find if there’s another, more efficient way to reach my target clients. I am looking for something other than website SEO.

Humberto Valle, Entrepreneur, answered:

Hello, I’m a marketer and strategist by trade. One of the best in Arizona, where I reside.
I can guarantee you that a fundamental reason is that you are calling and talking more about you instead of them. Do your homework on dental services. Aim for one ...



Article

Breakout Contacts: A Super-Powered Sales Leads List


  

As a founder working on his newest project, Andy needed really good leads. But most “email list” companies sell you a load of crappy emails; and only emails.

He wanted key influencers, specifically at tech companies, and he wanted email and phone and social links. So he built BreakoutContacts to do it.

It uses some pretty slick AI (artificial intelligence) to comb through, analyze, and validate hundreds of data points per company and person. Then, and this is the part that too many services skip, good ol’ fashioned human effort kicks in to manually re-verify everything.

The process is slow. Like, never-will-this-ever-scale slow. But, Andy has been able to get a 100% conversion rate on the contacts he’s reached out to. There’s nothing more ...



Article

The Next Big Thing Isn’t BDaaS – It’s How You Use It


  

At one time, only the corporate elite could afford to collect and crunch millions of data points to optimize their businesses. But with the advent of big data as a service, companies of all sizes now have the chance to take part in the big data revolution.

Although the need for data isn’t new, the amount of information and the type of intelligence it can provide looks starkly different than it did even a few years ago. In fact, the same amount of data influx that was achieved over the past 50 years is now achieved every two days.

If you’re serious about data, you need a way to store, manage, and analyze millions of numbers that will point your business in the right direction. As your company expands, your data stockpile will also grow expon...



Article

Why Investors Don’t Sign NDAs


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There’s a popular misconception amongst first-time entrepreneurs that sharing an idea without signing a non-disclosure agreement (NDA) will lead to some version of The Social Network, where Mark Zuckerberg, played by Jesse Eisenberg, steals the Facebook idea and becomes a billionaire.

The mythology sounds horrifying, but the reality is much different.

In short – investors don’t sign NDAs. They won’t sign your NDA. Asking them to will make you look like you don’t know what you’re doing, and there are a few reasons for that.

No One Wants Your Idea

You may have the world’s most amazing idea. It may be a complete pile of rubbish. Either way, it’s not about ideas.

Investors want entrepreneurs, not ideas. Anyone can come up with a great idea, but...



Article

Making Media Work: 5 Ways to Avoid Media Failures


  

Let’s face it: Media failures happen to the best of us. Sometimes they’re simple mistakes that go unnoticed, and sometimes they’re catastrophic failures that can ruin a business. The vast majority of the time, though, they’re preventable.

At its core, a media failure is when the value exchange between a marketer and a media company breaks down. This can happen because a marketing strategy was poorly planned, the implementation was rushed, or the media company was unable to actually deliver the audience it promised.

That’s why at New Brave World, I always caution the teams we advise to be careful to consider legal timelines and the time and cost exposure that’s connected to custom content creation. It’s also important to ensure you’ve ...



Article

Your 10-Step Guide to Website Maintenance


  

Your website is like a car: if you fail to get routine oil changes, the vehicle’s performance will continue to drop until the engine stalls. Don’t let this happen to your website after all the hard work you’ve invested in getting it up and running. You, your web developer and your hosting company should follow the website maintenance checklist below.

  1. Thoroughly review and test the entire website (annually or after any updates). Set aside time to methodically and thoroughly review all pages of the website. You may find broken links, features that don’t work or areas that can use improvement. Pay special attention to overall user experience, load time, missing or outdated content, missing page titles or meta tags (content descriptions), inco...


Article

These 4 Travel Startups Are Doing It Right


  

When you’re launching a travel business, there are many “what ifs” and “what nows” — especially if you’re a rookie. It’s almost too easy to get caught up in the excitement. Whether you’re trying to build out too many related products before perfecting your core business, struggling to gauge the strength of a potential partnership, or micromanaging your staff, it might be a good idea to take a step back and gain a little perspective from the pros.

After all, those pros started out where you are now, and many are willing and eager to help others get on their feet. So don’t be afraid to reach out within the tight-knit entrepreneurial community to seek advice because almost nothing is more valuable than help from someone who has been in the tre...



Article

10 Bits Of Sales Wisdom From An Enterprise Expert


  

Creating a healthy sales organization is imperative for startups that want to eventually scale-up. Mastering the ups and downs of sales cycles requires that you get a lot of important factors right –from hiring and managing, to prospecting and pitching, to reporting and pipeline analysis, and much more. Throw in the fact that you’re selling at a startup and you end up with a lot of unknown factors that you, as a sales leader, and your sales team have to account for and plan against.

So how can you get really good at sales? How can get your sales organization to a place where it’s the department you worry about least? How can you get through this quarter with flying colors? More importantly, how can you set yourself up for success all year r...



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