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Discounts or free service incentives are just part of the equation. You first need to capture your prospects attention with a value driven initiative. Ideally you want to build a level of trust and authority with that prospect through multiple touch points. By focusing on adding value first, you ...

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I'd avoid the cold email. The best way to get inside big companies like distributors is to "social engineer" a connection to someone there. Find a 2nd or 3rd degree connection on LinkedIn. Hang out at a restaurant near their HQ and look for people with the right badge on. Ask your potential a...

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Speak at Co-Work offices + Tech Meetups + Tech Conferences. Give 100 talks (easier than you think) + monitor your App usages every 10 talks. If people flock to your App, then just keep giving talks. If they don't, then either your App requires retooling or your messaging/explanation requires r...

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One of the more simple way is to offer employee a % of the revenue that their innovation, increased sales leads, or reduced time to market created. This concept doesn't cost the company any out of pocket money, because the employee is being award a percentage of the money they are actually creat...

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Hi, If you were going to sell the business, the first thing a knowledgeable buyer (or investor) would do is normalize the wage expense vs. fair market. If you and the other founders are not paying yourselves what you would earn working for a stranger, then your financial statements are meaningle...

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This can be tricky. Generally I recommend paying commissions on revenue-generation events only. The reason being, if it is free to generate a lead then it makes it really easy to take advantage of the system. That being said, there are some ways to go about it. Calculate (you should already h...

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Actually, the requirement is in respect of Canadjan 'resident' directors. You don't need to be a Canadian citizen to satisfy the requirement, only resident. As for what to offer (if you're not a resident either), directors + officers insurance at a minimum. In addition, depending on the stage a...

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Having been in the position as an advisor, this is what I think an advisor expects: a. Equity Ownership. This depends upon how much involved an advisor into the start-up. b. A flat fee and a percentage pie on every transaction the stat-up makes(Not the profit margin) c. At my early stage, all I ...

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Here are a couple of marketplaces where the user will always have the option to "shop" outside the system but always comes back because of convinience. Udemy.com, Tareasplus.com, Clarity.fm, flippa.com, 99designs.com, fiverr.com,

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I'd say the best source of ideas on more effective referral programs are to ask your referral sources. Even surveying them with a very simple survey could not only provide some added insights but also reinforce your gratitude for their continued loyalty. What you might be under-estimating is ...

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