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Simple Ways to Create Delightful, Cross-Device Experiences


  

It’s a crazy, multi-device world.

According to one report from Facebook, 60% of online adults in the U.S. and U.K. use at least two devices each day, meaning that mobile is at the epicenter of many brands’ marketing, sales, and product strategies.

This trend creates a window of opportunity for companies that are looking to reach audiences at multiple points in their buyer journeys. The challenge, however, is that mass-market tools and analytics technologies haven’t caught up—basic reports in Google Analytics only provide aggregate-level traffic data, for instance. It’s tough to dissect the steps that your audiences are taking to become customers and repeat customers.

Despite this lack of transparency, one concept holds tried and true: you’r...



Article

Women’s Business Magazines Don’t Contribute Anything


  

When I first left my full time job to try my hand at being an entrepreneur, I thought it would be helpful to join a women’s business networking group. The membership included a subscription to their women’s business magazine which provides exclusive content, advice, and tips for being more business-y.

I won’t name the organization, but I won’t be surprised if anyone recognizes it. I joined just over 6 months ago and every time I have received an issue of this quarterly magazine, I become a little more enraged.

The very first red flag is that inexplicably and despite the fact that the women’s magazine is only available to pre-paying members and can’t be bought in store, it has a price tag on it (but no barcode), presumably to con...



Article

Getting Hacked: What to Know and How to Recover


  

Unfortunately, my site (SujanPatel.com) was hacked again, but I’m happy to report that everything is back up and running – no data lost and no personal information compromised.

I wish I could say that this was the first time somebody messed with my site, but what I’ve come to learn is that getting hacked is part of the price of admission for running on WordPress.

Don’t get me wrong – I love WordPress. The fact that it’s open source and widely adopted means tons of great templates, plugins and add-ons, many of which I use to power this blog. But those same pros turn into cons when you take into consideration the fact that hackers have the same amount of access as you do.

Dealing with the potential for WordPress hacks requires two things – be...



Article

How to Stop Company-Wide Games of Telephone


  

Imagine stumbling across a Glassdoor review of your company filled with damaging declarations and seemingly unfounded statements. You’d be shocked, right? I know I was.

Our former employee’s description seemed so foreign, I didn’t recognize the company being described. According to the review, we were growing too fast, too furiously; we were operating in a knee-jerk manner.

It was clear the past employee wasn’t aware that we look to hyper-vet everything we do. Decisions are hardly made on whims; they’re quite nuanced. Of course, none of that matters to employees if they’re not hearing the truth.

What had happened? To make a long story short, complete miscommunication on our part.

We’re not the only business that’s dealt with miscommunicati...



Article

Sales Funnel Optimization with Hiten Shah


  

Hiten Shah, Co-Founder of Quick Sprout, KISSmetrics and Crazy Egg, is a proven sales and growth expert. His years of experience founding, advising, investing in or working with startups have crystallized into a wealth of knowledge about how to grow a successful company.

If you have the time, watch the video below to hear Hiten reflect on how he thinks about sales funnels. To help you out, we’ve outlined the major points below for your easy perusal, as well as provided some foundational information about sales funnels to further illuminate Hiten’s point of view.

Hiten explains that essentially, a sales funnel is the “step-by-step process of things your user or customer does to accomplish a goal.” You may not think that your customers go th...



Article

Build a Following, Not a Customer Base


  

“If you don’t understand people, you don’t understand business,” a reasonable claim from Simon Sinek, renowned author of Start With Why, at the beginning of his talk at last year’s 99U conference.

Sinek explains that companies like Apple have been able to build a fanatical following because they understood that business is done through people. People who are looking for connection and meaning.

Simon argues that trust is the foundation of any and all relationships, and that if business fail to create that bond with customers — they will fail to succeed.

Founders who have successfully built a true following have done so by surrounding themselves with people who believe what they believe, and spreading an honest gospel about those values — at...



Article

Three Millennial Productivity Hacks for 2017


  

80% of Resolutions Fall Short in the First QuarteR

Usually, after the third month of the year your crisp new running gear and fitbit has been designated to the back of the closet as a guilty reminder, and you are counting your steps to the subway station as your day’s exercise. You are not the only one. In fact, according to U.S. News, nearly 80% of resolutions fall short by the second week of February

While Millennials are better than their parent’s generation at sticking to new year’s resolutions, their frantic work and social lives make it hard to stick to plans on the long term. Millennials are ‘experience motivated’ and take up new hobbies and regimes with great intentions, but according to Statistic Brain only 8% achieve their resolut...



Article

5 Steps for Earning Respect as a Leader


  

Every few days, my tech-savvy father sends me a simple reminder via text—an image, a saying, a blessing or a piece of wisdom to remind me about what’s important in life. The other day, he sent me this powerful quote from Bryant McGill: “You have to accept that you’ll never be good enough for some people. Whether that is going to be your problem or theirs is up to you.”

This message was especially well timed, as I had recently been doubted and disrespected. I was told that my dreams were too big and that I was naive to think I could be part of pulling off the proposed vision with my level of (in)experience. As much as I proactively fine-tune how I present myself, being doubted because of my age was not a first-time occurrence. I’m convinced...



Article

A Four-Minute How-To on Hustling Your Way Into a Startup


  

Exactly one month ago, I landed a job at Roam Co-Living as their Channel Management Consultant. Roam is an international network of co-living and co-working spaces, designed for global travelers and digital nomads who want to see the world without sacrificing convenience, community, and comfort.

Working at a small, rapidly-growing organization like Roam has been an incredible experience, and I would recommend it to anyone. But, I didn’t get this opportunity through a job search, career fair, or recruiter.

It took hustle, plain and simple.

This journey started in November, shortly after I buried the VR startup I had been working on at the time. After a very brief mourning period, I decided to check out an organization called Venture for Ame...



Article

From Bikes to Bamboo: How James Wolf Does it All (Part I)


  

James Wolf was late for our interview — two and a half hours late, to be exact. I’d speed walked the fifteen minutes from my apartment to his shop in Ho Chi Minh City’s expat hub, Thao Dien, at 8:30 in the morning, only to be met with a shuttered door and no signs of life inside. Sweating in the shade as loitering taxi drivers threw me curious looks, I called him up.

“I’m so sorry,” he said, picking up after a couple of rings. “I didn’t expect to have to go to the factory this morning but something came up and I’m just arriving, on my bike. Can I call you in a couple of hours when I’m headed back to Thao Dien?”

“Oh no problem!” I said. “It’s my bad! I should have sent a follow-up email.”

Now, anyone who knows me knows that that’s not my us...



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