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Results for: Customer Service

Studying customer experience is fascinating, and one of my favorite parts of my work as a customer service strategist. Zappos is one of my favorite examples of incredible customer service. They regularly upgrade orders to overnight shipping and they allow you to return shoes even after you've w...

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The first thing is to find the right guy in the company to approach your service to. The second thing is to give them an offer they can't refuse to say no to. I am pretty sure Google must be paying big $$$ to GoDaddy and Bluehost to push their advertising services to their clients.

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Discounts or free service incentives are just part of the equation. You first need to capture your prospects attention with a value driven initiative. Ideally you want to build a level of trust and authority with that prospect through multiple touch points. By focusing on adding value first, you ...

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In my own experience, I have found that simply asking often works wonders. Maybe not immediately, but follow up several months later. Be sure to include a link that will take them directly to the review area. That said, the answer depends a lot on the type of business you are in and it might ma...

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You can consider looking at Desk.com (based on Salesforce cloud platform) and Chatter. The same could be customized per your need and user based license system provides some definite cost advantage. The cloud based system provides the ease of accessing the same anywhere and on any device. Lookin...

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Targeting companies with $1million+ in revenue is not ideal. For a premium content service, you'll probably need to look for companies with at least $4-5 million and a dedicated content marketing manager. Search for content marketing managers in your niche on LinkedIn. Keep in mind you'll be c...

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Identifying user personas is critical to your agenda. I originally come from South Africa, where the best "tech" startups are fundamentally copies of successful businesses in the USA or EU. The advantage, of course, is that they can copy many of the aspects of the original market leader: UX, UI...

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What you are asking for has one simple answer: Marketing. I assume however that you would want a more specific how to guide for such marketing efforts. I won't venture in giving you a ton of possible irrelevant examples but I would like start our conversation by saying that if there is no marke...

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One option is to create drip campaigns that can run automatically after creation. That way you've got content being fed to your audience on a schedule (X days from sign-up), and your overhead is much lower in terms of generating new content. When you have something meaningful to say, you can se...

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HelpScout, ZenDesk or Desk.com. HelpScout (help desk software) would be a great start – less options but even when I ran a 6 person customer support team (with over 500 emails a day), we never needed the complex features of Desk.com. Have one person create 'saved replies' to quickly answer your...

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