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Plan Your Year to Keep Employees Happy in Q4 Without Leaving Clients Hanging


  

It’s that time of year again! Get ready for all of the year-end lists, advice, and wrap-ups. Every year, we soak that stuff up, but this year, I’m focusing on something different: my team.

Over the years, I’ve noticed a few things as the holidays roll around.

Naturally, people want to take time off with their friends and family. They should. And they should also prepare accordingly by managing client expectations so they can enjoy their time away.

This is also prime time for folks to reevaluate their lives and career goals. As a boss, that means lots of hand-holding and long conversations with employees around career trajectory and promotion possibilities.

At my company, we’re slammed in the fourth quarter. It’...



Article

6 Most Common Roadblocks Web Designers Face


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If you’ve decided to contract out to build a new website for your company, it may be a good idea to look at some of the most commonly made mistakes before you get started.

In the 15 years my web-design firm Intechnic has been in business, we’ve experienced every possible crazy, stressful situation, and have worked hard to find the best solution or compromise in each case. In the spirit of problem solving—and helping others avoid similar issues—I’ve provided a look at some common obstacles we’ve faced, along with suggestions on how to avoid them.

Not Having SMART Objectives

Setting objectives is not enough. Setting SMART (Specific, Measurable, Attainable, Relevant and Timely) objectives is a great place to start, but you must also have a sol...



Article

Protect Your Brand: Push Your Product, Not the Promotion


  

Brand promotion through email marketing is a crucial tool for customer acquisition and engagement. Many businesses waste precious effort and resources because they don’t plan their brand promotion properly.

Traditionally, retailers have been able to just post huge signs and distribute flyers making consumers aware of the sale in the back. Their storefronts could remain nicely decorated.

Ecommerce retailers face a new challenge. They promote multiple product categories, various CTAs, and a sense of urgency practically daily to customers. While it may be efficient in the short-term, it dilutes the value of the brand.

Consumers aren’t curious to see new advertisements or flyer graphics, but they might be curious about new products and discount...



Article

5 Lessons Learned From My First Failed Business


  

After graduating college I was working as a social worker running a foster care program for children with developmental disabilities when I found an ad online for someone selling a business — Amigos Spanish Program. It was a business that contracted with daycare centers to provide Spanish language classes to young children. I contacted them, reviewed a few spreadsheets and bought the business for $8k. I put it all on credit cards and started my quest towards millions… It was going to be great! I was going to own the biggest Spanish Language Class Business in the World…..or so I hoped.

I lost 20k over the year I owned it before I shut it down and closed the company operations for good. I was 22 years old with 22k in credit card debt wi...



Article

Employee vs. Independent Contractor: How to Classify Your Workers


  

As a business owner, you’ll need to make an important distinction every time you hire paid help: Is the worker an employee or an independent contractor?

In this guide we’ll show you how to determine if workers are employees or independent contractors. But first let’s look at why you need to classify your workers at all.

Classifying Workers: A Taxing Situation

One of the most important reasons to classify your workers is to determine which taxes get paid at which time, and by whom.

In the eyes of the IRS, there are four classifications for workers:

  1. Employee
  2. Independent Contractor
  3. Statutory Employee
  4. Statutory Non-Employee

The two classifications that are most common to small business owners are Employee and Independent Contractor.

If your ...



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