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Results for: Company Naming

Google Search is already smart enough to capture those misspellings and shows recommendations for the correct words. Assuming that your website has been around for a while, Google will show users the branded site first in the results pages so the clicks will go there. Google figures out possible...


As former CMO of Expedia I can tell you that being focused will trump any theoretical upside of having different names. To this day there's a struggle to build daylight in meaning between and Expedia's core hotel business - and there have literally been billions spent on trying to do t...


The main reason is everyone else sold or overreacted to the market and pivoted. Yammer sold for $1B+ to Microsoft but could've easily been a 30B+ market cap company. Slide had some issues and continue to react to the market trying different things - had they focused on a real problem, they migh...


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