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Hi, There is a big difference between the two goals you mentioned and the method to achieve them. If you're looking for brand awareness, you should consider utilizing a method similar to the first option (see more on this below). If you're looking for a return on investment, you should go with ...

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How can you expect a professional answer if you don’t (at least) state the field I’m which you operate, the amount that you’re looking to raise and the country you live in/operate the business??

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It's a balancing act. You're absolutely right in the observation that the hero is the client, but when a coach tells their own story the reader builds trust. They think, "this person had the same struggle as me and understands what the process is like, therefore I will trust the to relate to my p...

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Hello, I've worked with many CMOs, Marketing Managers, Sales Directors, etc. selling enterprise software with or to these personas. The main topics that these folks will be interested in will be lead generation, revenue generation, team enablement, thought leadership, among others. For whichev...

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Having worked in the domain name industry since 2001, I would always suggest a trademark search before acquiring names. Please keep in mind that when registering a name, you agree to the Uniform Domain-Name Dispute-Resolution Policy (UDRP) as part of your registration contract. This means that yo...

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The easiest way to advertise on Facebook and IG is via Live video. Follow the 3 Es: Educate, entertain, or enlighten. Teach your audience, make them laugh or wow them, or enlighten them with a story about you. If you do the Live video on Faebook and you stay under 10 minutes, you can download and...

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Hi Interesting questions. I’ve successfully helped over 300 entrepreneurs and would be happy to help you answer these questions. After scheduling a call, please send me a message with all the background information (including the name of your brand, your target market/country, previous marketing...

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If your product caused skin issues with a consumer so bad that a court case has been opened it will hurt your brand and store like crazy. Mainly because this consumer now will leave a bad review, tell all his/her friends about the experience. And believe me future customers will find out what ha...

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You are smart to want to address the real need/problem that a company has in order to offer it value. There are no magical methods to do so. The best available methods are: 1. Research the specific company on the internet (use similarweb.com, and other similar websites). 2. Try talk to past/pres...

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The best methods would be to: 1. Improve your target customers (the people who are receiving your emails) - and not just mass mailing. 2. Personalize the email by using new technologies that adapt each email to the user - and not just by adding "Dear [name of user]. Here's a link to one of the l...

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