The easiest way to promote on a shoestring budget is guest posts. Write about the problem your app solves on sites where your target customers will read them. Make sure you've got a strong marketing funnel for the people who click through your articles — if you're not capturing leads properly (...
Quick summary answer: You must promote this using direct mail to businesses who are in the right geographic region to take advantage. Buy or rent lists from: Chamber of commerce, local business association, local council rates payers etc. Also find organizations that have mailing lists and agre...
There are many free or low costs things you can do: Marketing on Facebook or Linkedin (depends on what you offer) Contests Influencers Killing testimonials Pick up the freaking and make phone calls (you have to learn sales. Any business is 90% sales). Sales is scary but there are lots of easy way...
Having direct experience in this area I would suggest using a combination of D&B data, trade association lists, email opt-in tactics and straight up cold calling. The key is to reaching the right people within the solar firm based upon your target message.
Is your research showing, that your business would expect strong increasing sales trend ? Is the revenue expected, shows that you can include bank charges in the cost, and still to be on the positive revenue side ? If both are yes, do not waste time, but take a bank loan and go for. If both are ...