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Step one, spend a day researching competitors, keywords, onpage and offpage SEO...and then get yourself knowledgeable enough to find an expert who has experience in your industry and then work with them...try and implement their suggestions yourself if your team can...that will reduce cost.

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Here are some Blogs & Websites to start off with: - Hubspot - Quicksprout - Moz - Copyblogger - Search Engine Land Also the free course at QuickSprout "Double your Traffic in 30 Days" is a great place to start off and also read the following post on QuickSprout: http://www.quicksprout.com/2013...

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I was just talking to one of our team members about this, since some SEO practitioners in our market had clients that ended up wiped off of Google in last December's update. He helped to go in a do a complete audit of backlinks in order to help repair some of the damage done by the other guys. Y...

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