The first thing you should do (if not done already) is analyze your current traffic. You have to make sure a good percentage of your visitors are actually sticking around to either watch the video or at least enough to look at your other content. If this is not the case, then improving targeting...
Does your business provider add value beyond money to counter balance? Normally, you would share profits according to your ownership stake. If you aren't happy with the current ownership split, maybe you could buy some of his shares.
To answer your question directly, the best way to figure our the optimal revenue model is by doing exactly what you're doing right now: evaluate the trends, challenges in the market and calculate how much it costs to build your user base relative to the revenue (potential) they bring in. Commonl...
100M+ in revenues in 5 years or less does not happen very often. As an example of one sector, here is an interesting data visualization (circa 2008) of the 100 largest publically traded software companies at that time that shows their actual revenue ramp-ups from SEC filings (only 4 out of thes...
1. Boise Cleaning Fairy, we sell residential & move out cleans. 2. We had no brand, no clients, no cleaning experience. 3. We wanted more customers. To do this we focused on review platforms that had very little competition. The top Yelp cleaner only had 7 reviews, the top Thumbtack cleaner on...
It depends in which kind of marketing you are interested in. How u win ur costomer currently?
Yes. Let's assume: CURRENT Gross Sales $30.00 Cost of Goods $15.00 Net Profit $15.00 Profit Margin 50.00% NEW DISCOUNT PROGRAM Gross Sales $30.00 Discount $3.00 Cost of Goods $15.00 Net Profit $12.00...
Start experimenting by putting the 2 things in place you say you are missing: 1. create a validated learning model 2. Stop focusing on vanity metrics; replace with user growth, cohort analysis or growth metrics. Do not just read Lean principles; APPLY them. Also, What are you doing to brand yo...
Definitely DON'T go for funding at this stage. It would be just TOO COSTLY for you in terms of the stake you will have to give away for a limited amount. Most likely at this stage, you don't even have a clear picture if you really need the investment. Have you mobilized all the cash you can on ...
10% of the total monthly sales churning on an absolute basis is near fatal. That means that within 5 months, you have 50% absolute churn per year, which reveals fundamental flaws with the service itself. Anything above small single digit churn is telling you and your team that customers are not...