An undervalued tool in this case is understanding the niche of your product or service determines the best 'tool' to identify your audience. FB Audience Insights is useful if FB is your primary means of social. If you are utilizing Twitter (and you should be), use bit.ly. Even the free version gi...
Step 1. Write 10 epic posts that mention the work of other well known influential people in your niche Step 2. Reach out to these people and ask them if they'd give you their opinion on your posts. Get them to leave their opinion in the comments. Keep asking until you have at least 10 people who'...
I think it would be vital to the company's survival that roles and responsibilities are clearly defined. If there's grey area, I've found that work tends to gravitate toward the more motivated party, and the social/power structure gets weird. I started a company with four founders, and we didn'...
Find people who are polar opposites of you politically, humorously, and appropriateness. Run the campaign and hashtag by them and listen to the comments. It is impossible to completely insulate yourself from blowback or trolls; that is why they can exist. But you can take precautions, as it appe...