Look--there's risk EVERYWHERE. You've already pointed out the hazards of developing a marketing strategy dependent on a single platform. You've also noticed that you need to set your price to buffer against rising short and medium term costs. Startups should test and scale with whatever promot...
If you wanted to get creative about things and keep your costs down try this. Dropbox business for $795 a year / unlimited storage "Embed from Dropbox The second option requires at least a basic understanding of how HTML embed codes work. It’s not complicated, so don’t be scared off, but it’...
Hmm .. Interesting that you say your sector isn't being addressed. Wonder why ... But if so, then that's an opportunity. I've spent the past 4 years specializing in probably THE hardest market for making accurate appraisals: the domain name industry. For me as an engineer, that has meant crunc...
It's disheartening to know your plight! Don't beat yourself up over it so hard. But you should know that you are not alone in this. Lemme begin with similar qualms. I was agitated over the 'get rich quick' scheme over the internet. The internet as we know is filled with scams. Those voracious ov...
It can be pretty common. It's different for different networks, some will over-report and some under-report. Google for example generally under-reports conversions, so we adjust for that on our end. Social buys generally over-report due to bots etc. It's definitely annoying but once you get your ...
The core challenge with all marketplace businesses is that you must develop both sides of the market simultaneously. I've been through this with several of our own brands (Fundable, Clarity) - and while they presented additional unique challenges - the core is brining both the supply and deman...