When taking on employees you have to be mindful of state labor laws. If they are sales people working on commission only then you might get away with this form of payment. However if they are providing you skilled labor then you maybe required to pay them minimum wage. The bigger question should...
To start with, create a "No-To-List" of non-action items. It will help you keep your focus intact on the actual and planned goals. It will also help the team's focus to move in unison. Talking about "To-Do" list of laundry items, start with assessing your internal capability, external requiremen...
A pre-launch raise is really hard but not impossible. I raised a seed round for a mobile app that hasn't launched but it was quite honestly incredibly difficult and I wouldn't recommend others trying it! I answered a question about when is best to raise under what circumstances here: https://...
Niche down! Find a way to appeal to a certain demographic. You can't compete with Messenger or Whatsapp when it comes to their reach. But you can compete on features or how you position your product. Add features to your product that the bigger products don't have. it could be something lik...
Ad words is not marketing. It is just the beginning.. Web marketing includes SEO, SMM, ads, facebook marketing, twitter marketing, youtube, limkedin..etc. besides, it is more important to get engaged to people. Interaction in blogs, forums , discussions.. You may also think of having sales peo...
So long as the suppliers are able to deliver a basic level of service that would create a positive experience for the purchaser, I'd say that it's reasonable to conduct the experiment. Marketplaces always face liquidity issues in the early days. Happy to talk to you in more detail in a call t...
Do you have the product developed? Do you have a test group? Veterinary advisory board? Unfortunately your GTM strategy will be all about niche market acceptance and the only way to get that is by testing the product in a real market environment and getting buy-in from real professionals that wi...
There are a handful of great PR agencies for mobile consumer apps in SF & NY but for a consumer launch, a great PR agency isn't sufficient to garner widespread coverage. With so much actual product awareness for new apps being driven by Twitter (and to a lesser extent Facebook), traditional PR...
Does your startup absolutely require that you be in Toronto? Why not do both? Take the opportunity of the exchange and start working on your startup on the side (and be ready to get into it in full force when the exchange is finished). I started a company when I was 18 and was traveling the wor...