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The struggle is REAL! MDs used to get paid by Pharma labs to get their attention (real life exemple: $30-80 just to fill a tiny online form). To my experience (consulting & entrepreneurship in healthcare/medtech), I would say that most MDs do not like emails, social media or cold calls. The best ...

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Happy New Year (2020) ! Do Feel (Perfectly) Free to Contact Me ; for a (Legally-Compliant) Digital Clinical Marketing Plan. Sincerely , Professor Obi

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Focus on apps/devices that make it easier to manage chronic diseases--asthma, COPD, diabetes, or other issues like infertility. Managing these ailments can be cumbersome, and most patients fail at managing them. This is where mobile devices can offer the most benefit.

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Adjusting sail midstream is easier said than done. But, when the situation become inevitable, the sail must be adjusted to be able to sail further. Renaming, actually, is rebranding. It's often a case when sales starts going south, and survival is at stake. Yes, renaming always leaves an impact ...

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It depends on your business/industry. Do you collect, maintain health information on behalf of your company or another company (health care provider or plan)? If not, HIPAA does not apply to you.

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Hi, I have worked with several companies helping them with the same challenge. First of all, I don't know exactly what your mhealth app does for the user or what benefit it gives the healthcare provider. But I would encourage you to work with large Managed Care Organizations because to the ease ...

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There are many details that this question is missing however, from what I have gathered and based on the growth of Hela Job (my startup), we have mainly used automation tools to our advantage and generated leads to pitch our service or schedule a demo where we sale our services. I can definitely ...

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It some what depends on where you live, but typically CPR classes are held by the Red Cross or by local EMS or Fire Houses. I will share a link below where you can enter your zip code / location and get information about CPR classes in your area. It looks like there may be online classes, but I...

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Yes, absolutely there are very different rules that you have to follow for healthcare products. It mostly boils down to what you are claiming, and what the 'class' of your product is as defined by the FDA. You have to go through an extensive process to get certain healthcare products approved b...

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Social media channels like facebook are a great way for doctors to market digitally and cheaply. I recommend "humanizing" the doctors practice in a series of posts so clients and potential clients already feel like they know the staff and that they are just "going to some doctor" Consistant goo...

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