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Enterprise companies approach sales for B2B a little different. There's a (1) structure and there's (2) talent. They can scale just because they can but they are also very wary of focusing their resources to the right people. On the other hand, companies who are at SME stage may need more effor...

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Don't Outsource. Period. While there are big drawbacks with outsourcing related to building internal expertise the real reason I would never outsource at your stage is the need for speed and flexibility. Per your description, you are an early stage start-up with a MVP that is gathering data....

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There's 2 types of customers for this segment that have a decent budget. 1) Funded tech startups (i.e. Anyone that recently closed a round on www.angel.co) 2) Digital agencies (or their clients) who want to build a mobile app for marketing or convenience purposes. So for #1, you can target a...

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No. There is no way to build a billion dollar business without a management team. The founding team of a startup is a very significant part of the evaluation of any early-stage investor. Furthermore, regardless of the business of the app, there are critical business decisions and actions requi...

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We work with one of the big cruise sites in the UK and it's all about making the site deserve to rank higher by continually improving the site via design & content. Google wants to rank popular sites so you need to (as Simon points out) figure out ways of getting influential sites to talk about y...

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It's unlikely that companies would look to outsource such a critical component and also it would be near impossible to create trust around 3rd parties accessing their data especially via an intermediary service.

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My focus is business strategy and development, I am also a geek-at-heart! There are a few things to dig into to get rolling. With your strength in tech - tap into virtual resources or even crowdsourcing to get the work done from a marketing and sales lead perspective leaving you to focus on wha...

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If you are operating on a small budget the best way is to find the workers yourself. Any company or agency will have slightly higher rates. In return you usually get more reliability. Its a trade off. I am an outsourcing expert, feel free to reach out to me if needed.

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Marketing & Sales. A lot of entrepreneurs are "doers of the thing" but at some point, you're forced to take the shift and become a "marketer of the thing". Think of it this way: You can have the best product on the market, but it doesn't matter if noone knows about it. Ofcourse, there are so m...

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