Questions

Results for: Brand Equity

Hi there. I help people buy and sell businesses and also do a lot of consulting for people with partnership issues. Your question seems to ask what percentage of ownership should go to each initial shareholder when setting up a company. You can choose to do this in a number of ways. Some peop...

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In my experience, every step you take to complicate your company's structure and ownership rights reduces the likelihood of investors providing your venture with seed funding. To attract seed funding, investors expect a single-minded laser focus on the entrepreneurs' assessment of his or her bes...

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I would not trade equity for design work. Unless this person will actually become a part of your team and create enough value to warrant equity. Otherwise it is short sighted to trade equity for something you need very early on just to launch. I'm sure your design/brand will evolve over time and ...

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I'd say you're *almost* ready to talk about equity but before you do, I think it's really important to check in as a group and see who really wants "in." Startup Weekends create a lot of enthusiasm and excitement but I've seen a lot of projects originate there that end up like reality TV - a con...

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I would make sure to have a "one sheet" for your pricing already created. If you're okay with a discount rate and equity then have that as an option. When you pivot to discussing compensation it becomes as easy as " for compensation for this projects here's a link to our page/PDF for startups. As...

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