Advertising with Amazon can help you grow awareness for your brand and reach shoppers searching for your products. A good product strategy should include great product placement, solid branding, attractive packaging and lots of recommendations/reviews from customers who are fans of your product.
You should check out my blog post on how to create an Amazon marketing plan. Here is a link to the article:
The amazon marketing plan outlines a strategy that combines listing optimizations to achieve organic traffic in conjunction with paid marketing to drive more targeted traffic and reviews. You can use the strategies to develop a multi-pronged approach and utilize the many marketing tools available on the Amazon marketplace.
The marketing plan consists of three phases in order to maximize your effectiveness and return on investment. These three phases include evaluating your business to establish a baseline, setting the groundwork for your marketing strategy and finally implementing your strategy.
By following these three phases, you will be able to devise a well-informed and effective marketing plan to succeed on Amazon.