Weve got 10,000+ customers and I'd like to get feedback but not leave it too open ended. What are great questions and their intended purpose that I should be asking to learn?
Two other quick points to add to the above suggestions. Questions regarding what made them buy the product or service in the first place will give you a lot of insight as well. For example: What made you choose our product over others available? You can send the question open ended to a small percentage of your 10,000 customers and provide a multiple choice option for the remainder (or once you get some insight from the open ended responses). Secondly, understanding what customers were doing as a workaround before purchasing your product will give insight into how to best target future customers, so include questions regarding this as well.